Thursday, 25 September 2014

New website reveals the story of the lost Aero Girls (and boys)



Nearly a year after the search for the real life Rowntree Aero Girls began, I am delighted to announce the launch of a website dedicated to the remarkable stories of the women and men behind this collection of postwar paintings.

Left to right: Stephanie Tennant, Aero Girl portrait by Anthony Devas [R/Aerogirls] Nestlé UK & Ireland; Stephanie Tennant (Archive photograph, 1960s); Aero advert, 1956 [R/Guardbooks/W20] Nestlé UK & Ireland.
 As many as 40 Aero Girls portraits appeared in Rowntree Aero chocolate advertising between 1950 and 1957, in British newspapers, magazines and early ITV commercials. An accompanying slogan proclaimed, “For her - AERO – the milk-chocolate that’s different!”

These representations of modern young women formed part of a successful campaign to relaunch the Aero bar onto the UK market following a break in production during the Second World War. Since the early 1990s, 20 of the portraits have been stored in the Rowntree & Co. Ltd Archive, with little known about the artists or the sitters. While the advertisers J. Walter Thompson wanted the portraits to stand out as being ‘different’ - like the chocolate itself - they kept the female sitters anonymous, and the product firmly in the foreground.

The Search

After launching a public appeal for information and hosting a landmark exhibition at York Mansion House in October 2013, we were contacted by our first living ‘Aero Girl’, Pamela Synge. Synge, now in her 90s, is a visual artist, performer and writer. Her portrait was also the only Aero painting to feature in a television advert, on the newly-launched ITV in 1955. 



Left to right: Pamela Synge at home, 2014 (Kerstin Doble); Frederick Deane at home, 2014 (Kerstin Doble); Pamela de Meo, Venice, 1955 (Synge archive). 

 Another of our early successes was tracing the last living Aero artist, Arnhem veteran Frederick Deane, whose recollections provided the names of two more Aero Girls, former JWT Art Department employee Rhona Lanzon and the Vogue model MyrtleCrawford. Then, in March 2014, we discovered that the renowned contemporary painter (and soon to be winner of the John Moores Painting Prize 2014) Rose Wylie had been an Aero Girl. Wylie reflects that she was a “rebellious art student” at the time, adding that her true image was “more punk than Mills & Boon cover.” In fact, many of the other Aero Girl sitters also worked in the creative industries, as painters, lithographers, film directors and dancers.

Relatives of the Aero Girls and Aero painters have been tireless in helping us to piece together countless fascinating stories behind the paintings, which lead from the battlefields of the Second World War, through polite society in post-war London, to present-day celebrity, touching on art, social history, fashion, the changing role of women and even the Profumo Affair.














Who Were the Aero Girls? project website pages (York Digital Library, 2014)

A new website gathers together archive images, footage, biographies and first-hand accounts about the Aero Girls collection for the very first time and you can explore it all at York Digital Library

Over the last few days we have been contacted by another Aero Girl, the subject of Anthony Devas’ Art Student (c.1950). Painter and former art teacher Barbara Pitt was aged 17 and studying at Goldsmiths College of Art, London, when Devas painted her portrait. She moved to South Africa in 1965, and contacted us from her home in Cape Town with some colourful reminiscences of bohemian London and invaluable material from her own archive.

We would love to continue adding information to our online resource. If you would like to contribute to the ‘Who Were the Aero Girls?’ project please contact us at borthwick-institute@york.ac.uk

Kerstin Doble, Project Curator: Who Were the Aero Girls?